🌅 Hunting for Gold Under Finland’s Midnight Sun

SOURCE

Midnight Sun Hunt

WHAT TO KNOW

• Levi Ski Resort in northern Finland is inviting treasure seekers to join a summer-long scavenger hunt in search of a hidden gold bar worth 20,000 euros ($23,300). The Midnight Sun Hunt begins on June 18 and will run until late August, giving participants just over two months to discover the bar’s secret location. Clues will be released throughout the summer, guiding treasure hunters to different outdoor trails, scenic landmarks, and local services found throughout Levi, with the aim of making the destination itself part of the experience. The hunt is organized by Visit Levi, along with Levi Ski Resort and Agnico Eagle Finland, a local gold mining company.

WHY IT MATTERS

• Located above the Arctic Circle, Levi is best known as one of Finland’s premier winter destinations and a prime location for viewing the Northern Lights. During the summer, the region experiences the midnight sun, giving visitors 24 hours of sunlight during certain periods. Levi tourism officials say the scavenger hunt is meant to give travelers a new reason to visit Levi in the summer and help develop the area into a year-round destination.

CONNECT THE DOTS

• Levi is one of many global winter destinations that have diversified their offerings to create economically viable summer seasons with snow-free activities, like mountain biking, paragliding, river rafting, and zip-lining. Ski industry experts say the diversification is crucial as climate change threatens to shorten winter seasons while expanding what outdoor enthusiasts call the “green season” on mountains.