🌅 Today’s stat: 63%

Author

Sunrise Stat
February 04, 2025

63% - The share of news influencers who are men.
SOURCE
WHAT TO KNOW

  • Among news influencers with at least 100,000 followers on any of the five major social media platforms (Facebook, Instagram, TikTok, YouTube, or X), men outnumber women by a two-to-one margin: 63% vs. 30% (the rest of the study’s sample are either nonbinary or researchers couldn’t determine their genders). Other research shows each of the 10 most followed news influencers in the U.S. are men.

WHY IT MATTERS

  • The gender disparity among news influencers comes with a political tilt, as more news influencers explicitly present a right-leaning orientation (27%) than a left-leaning one (21%). The political gap among news influencers was largest on Facebook, where there are three times as many explicitly conservative influencers (39%) as liberal ones (13%).

CONNECT THE DOTS

  • TikTok stood out as the only platform where liberal influencers outnumbered conservative ones (28% vs 25%), and as the platform with the smallest gender gap among news influencers (50% men vs. 45% women). On Monday, despite the U.S. consistently running budget deficits, President Trump signed an executive order beginning the development of a U.S. sovereign wealth fund (a subject we coincidentally wrote about yesterday), claiming it could be used to purchase a stake in TikTok.